There is a problem.

Radio is an outstanding method of getting your ideas into someone else's mind. It's an easy and affordable way to get people to do something.

Most radio advertisers -- the companies buying time on the air -- are local, like a florist or car dealership buying air time on a local radio station to reach buyers in the area.

And somebody, like a station employee, DJ, or even the advertiser, has to write the spot.

Here's the disconnect: advertising books are written for national advertisers with big budgets. With no guidance, local businesses end up with radio commercials that don't work. They don't see a return on investment, they get discouraged, and they stop using radio.

You Have Five Seconds fixes that. No matter what your job, this will guide you through the concepts and mechanics of creating local radio spots that generate results for the advertiser.

Click here to order. Contact us for bulk and bookstore quantities.

You Have Five Seconds
© 2025 Matt Judge
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